Waypoint builds intelligence modules: custom AI decision systems plugged into your real data. Should you run that promotion? When do you switch fulfillment methods? Which ASINs are quietly losing money? Your business context in, a defensible answer out — every time, in seconds.
Not another tool subscription. Modules are built on your data, tuned to your business, and owned by you.
Every module answers one expensive question, continuously, using your live data. Start with one. Stack them as you grow — they share the same data foundation, so each module makes the next one smarter.
Decides: where every ad dollar should go. An always-on AI that reads your campaigns, search terms, and AMC data — then reallocates spend, kills wasted bids, and surfaces the keywords actually driving profit, not just clicks.
Decides: should you run this deal? Lightning Deals, Best Deals, coupons, Subscribe & Save — every event scored before you commit a dollar of funding.
Decides: when to switch fulfillment methods. Watches Amazon on-hand, sell-through, and fee structures — and flags the moment a transition pays: FBA↔FBM, AWD, DM→DF, or moving an ASIN between 1P and 3P.
Decides: what to ship, where, and when. Demand-weighted restock plans tuned to IPI, capacity limits, lead-time variance, and storage-fee cliffs — drafted automatically, approved by you.
Decides: which ASINs deserve to live. A true net P&L per ASIN — fees, accruals, returns, ads, freight — refreshed daily, with CRaP risk flagged before Amazon acts on it.
Decides: what Amazon owes you — and goes after it. Detects FBA fee errors, weight/dim discrepancies, shortages, and operational chargebacks, then assembles evidence and drafts the disputes.
Decides: your negotiation position. Models your Annual Vendor Negotiation before you walk in — counterparty asks simulated, leverage inventoried, walk-away thresholds quantified in net PPM.
Decides: whatever your business uniquely needs decided. Every operation has one weird, expensive, recurring decision that no off-the-shelf tool understands — a channel conflict, a bundling question, a marketplace expansion trigger. If we can define the inputs and the logic, we can build the module. That's the whole point of custom.
This is a simplified public demo of MOD·01. Drag the sliders to your situation and watch the verdict change. The production version runs on your live Amazon data with your real fee structures, lift curves and seasonality — and answers automatically, for every deal Amazon offers you.
Demo only — directional, not advice. The production module replaces these sliders with your live SP-API / Vendor Central data, learned lift curves per ASIN, cannibalization & pull-forward modeling, replenishment pipeline awareness, and your actual deal fee schedule. It scores every eligible event automatically and tells you which to fund.
You always know what you're buying, what it costs, and when it ships. Consulting that behaves like a product.
Fixed fee · 2 weeks
We go deep into your operation — Seller Central, Vendor Central, ads, your spreadsheets, your team's actual week — and find every decision being made slowly, blindly, or on gut feel.
Yours to keep. The roadmap is valuable even if you never build with us — and the audit fee credits toward your first module if you do.
Fixed scope · per module
Pick modules from your roadmap. Each is quoted as a fixed fee with a defined scope and a ship date — typically live within 3–6 weeks of kickoff.
No scope creep, no surprise invoices. If the scope changes, it's a new quote — agreed before work starts.
Monthly · cancel anytime
Modules go stale without care — Amazon changes fees, your catalog evolves, seasonality shifts. We keep the intelligence sharp and on your side.
Defined, not unlimited. The retainer covers operation and advisory; new modules are always scoped builds. Or take the keys and self-operate — you own it all either way.
Every phase has a fixed scope, a clear deliverable, and a date. Value lands early and compounds.
We talk through your channel mix, your team, and where decisions get stuck. If we're not the right fit — wrong stage, wrong problem — we'll say so on the call and point you somewhere better.
We inventory every recurring decision in your operation and rank them by dollar impact. You receive a roadmap with specific modules, fixed prices, and projected returns — yours to keep, with the fee credited toward your first build.
We build your highest-impact module first — wired to your live data, tuned to your business context, tested against your history. Your team gets trained on it, and it starts answering real questions before week eight.
The retainer keeps models sharp and insights flowing weekly. New modules ship from your roadmap as needs emerge — deal planning before Prime Day, AVN prep in the fall, fulfillment intelligence when fees change. Each module makes the next one smarter, because they share one data foundation.
Thirty minutes. We'll tell you which module we'd build first for your business and roughly what it would return — whether you hire us or not.
Tell us a bit about your business below. We'll come back within one business day with which module we'd build first, roughly what it would return, and a time to talk.
30 minutes. No deck. No obligation.
You'll hear back from us within one business day with our initial read on your situation and a few times to talk. Thanks for reaching out.